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Reconsidering Value and Labour in the Digital Age pp 133–150Cite as

Palgrave Macmillan

Advertising on Social Media: The Reality behind the Ideology of “Free Access”: The Case of Chinese Social Media Platforms

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Part of the Dynamics of Virtual Work Series book series (DVW)

Abstract

Media are almost ubiquitous due to the mediatization of society and, in particular, the development of the internet. The changes the internet and social media have brought to our life are obvious, as is the increased likelihood of encountering advertising. Whenever you use platforms such as Google or Baidu you can see advertisements at the top or on the side of your screen. You can receive promotional emails from retailers all year round. Similarly, some video adverts pop up when you pause the clips you are watching on YouTube or Youku. We, as users, are exposed to a large number of targeted advertisements on the internet (Figure 8.1).

Keywords

  • Social Medium
  • Internet User
  • Social Consciousness
  • Social Media Platform
  • Internet Company

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Authors
  1. Yuqi Na
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Editor information

Editors and Affiliations

  1. Open University of Israel, Israel

    Eran Fisher

  2. University of Westminster, UK

    Christian Fuchs

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© 2015 Yuqi Na

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Na, Y. (2015). Advertising on Social Media: The Reality behind the Ideology of “Free Access”: The Case of Chinese Social Media Platforms. In: Fisher, E., Fuchs, C. (eds) Reconsidering Value and Labour in the Digital Age. Dynamics of Virtual Work Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137478573_8

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