Abstract
This chapter proposes using the term ‘filter’ as an analytical term to understand algorithmic culture. In everyday speech, we filter our photos and filter our news. In today’s algorithmic culture the filter has become a pervasive metaphor for the ways in which technology can remove certain content and how it can alter or distort texts, images and data. Filters can be technological, cultural or cognitive, or they can be a combination of these. Examples discussed are the skin tone bias in photography, Instagram filters and the genres of social media as filters that embed a drive towards progress, and baby journals and the apps that automate them.
Keywords
- Social Medium
- Positive Word
- Skin Tone
- Oxford English Dictionary
- Photo Album
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© 2014 Jill Walker Rettberg
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Rettberg, J.W. (2014). Filtered Reality. In: Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves. Palgrave Macmillan, London. https://doi.org/10.1057/9781137476661_2
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DOI: https://doi.org/10.1057/9781137476661_2
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Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-99539-4
Online ISBN: 978-1-137-47666-1
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