Abstract
This chapter analyses communicative activities on the official blog of Miao Miao, a 2008 Taiwan queer-romance film, to grasp the film industry-audience relationship in a concrete case of Internet film marketing. The analysis focuses on the way in which Internet-mediated intimacy between the film industry and the audience has been implemented as a marketing strategy.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Bibliography
Baudrillard, J. (1993) The Evil Demon of Images. In: Gane, M. (ed.) Baudrillard Live: Selected Interviews. New York: Routledge, pp.136-144.
Bolter, J. D. and Grusin, R. (1999) Remediation. Cambridge, MA: MIT Press. Brennan, T. (2004) The Transmission of Affect. Ithaca and London: Cornell University Press.
Brennan, T. (2004) The Transmission of Affect. Ithaca and London: Cornell University Press.
Caldwell, J. T. (2008) Production Culture. Durham and London: Duke University Press.
Caldwell, J. T. (2009) Cultures of Production. In: Holt, J. and Perren, A. (eds.) Media Industries. Oxford: Wiley-Blackwell, pp. 199–212.
Cashmore, E. (2006) Celebrity/Culture. New York: Routledge.
Chang, J. (2004) How Tsai Ming-liang Marketed and Funded His Films. In: Taiwan Cinema Yearbook 2004. Taipei: Chinese Taipei Film Archive, pp. 53–65.
Chen, R. (2010) Interviewed by: Mon, Y. (24 August).
Cheng, H. (2011) Interviewed by: Mon, Y. [Skype] (5 March).
Dean, J. (2010) BlogTheory. Cambridge: Polity Press.
Formula 17 (2004) [Film] Directed by: Yin-jung Chen. Taiwan: Three Dots Entertainment Company.
Huang, P. M. (2010) Interviewed by: Mon, Y. (2 August).
Kavka, M. (2010) Reality Television, Affect and Intimacy. London: Palgrave Macmillan.
KongisKing.net. Available from: http://www.kongisking.net/index.shtml [Accessed: 4 May 2011].
Li, A. Y. (2009) Interviewed by: Mon, Y. (10 September).
Li, Y. (2008) Creativity and the Impasse. In: Taiwan Cinema Yearbook 2008. Taipei: Chinese Taipei Film Archive, pp. 112–117.
Marshall, P. D. (1997) Celebrity and Power. Minneapolis, MN: The University of Minnesota Press.
Marshall, P. D. (2006) Intimately Intertwined in the Most Public Way. In: Marshall, P. D. (ed.) The Celebrity Culture Reader. New York and London: Routledge, pp. 315–323.
Massumi, B. (2002) Parables for the Virtual. Durham, NC and London: Duke University Press.
Please Show Your Support for Miao Miao, The Official Blog of Miao Miao. Available from: http://miao.pixnet.net/blog [Accessed: 4 May 2011].
Su, W. (2009) The Study of Taiwanese Movie Blog Marketing. Master’s Thesis. National Taiwan Normal University.
Terranova, T. (2004) Network Culture. London: Pluto Press.
Wang, C. (1999) 1998 Yearly Box Office Results for Chinese Language Films. In: Taiwan Cinema Yearbook 1999. Taipei: Chinese Taipei Film Archive, pp. 65–69.
What Time Is It There? The Official Website of What Time Is It There? Available from: http://whattime.kingnet.com.tw/index.html [Accessed: 4 May 2011].
Editor information
Editors and Affiliations
Copyright information
© 2015 Ya-Feng Mon
About this chapter
Cite this chapter
Mon, YF. (2015). Terms of Intimacy: Blog Marketing, Experiential Desegregation and Collaborative Film Value Production. In: Crisp, V., Gonring, G.M. (eds) Besides the Screen. Palgrave Macmillan, London. https://doi.org/10.1057/9781137471024_6
Download citation
DOI: https://doi.org/10.1057/9781137471024_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-50082-6
Online ISBN: 978-1-137-47102-4
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)