Abstract
This chapter analyses communicative activities on the official blog of Miao Miao, a 2008 Taiwan queer-romance film, to grasp the film industry-audience relationship in a concrete case of Internet film marketing. The analysis focuses on the way in which Internet-mediated intimacy between the film industry and the audience has been implemented as a marketing strategy.
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© 2015 Ya-Feng Mon
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Mon, YF. (2015). Terms of Intimacy: Blog Marketing, Experiential Desegregation and Collaborative Film Value Production. In: Crisp, V., Gonring, G.M. (eds) Besides the Screen. Palgrave Macmillan, London. https://doi.org/10.1057/9781137471024_6
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DOI: https://doi.org/10.1057/9781137471024_6
Publisher Name: Palgrave Macmillan, London
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