Abstract
The technical developments commonly referred to as Web 2.0 and mobile computing have had deep implications for organisations and the ways that they operate. These developments are usually referred to as a transformation towards Enterprise 2.0 and they have led to transformations in the ways that organisations perform key functions: how they scan the external environment; how they manage customer relations; how they provide customer services; how they collaborate internally and manage projects; and how they source ideas for innovation and competitive differentiation (Bughin et al., 2011; Google/Millward Brown, 2012; Kiron et al., 2012). While the more customer-oriented functions such as marketing and public relations have been at the forefront of these developments, they are also relevant for learning and development units within organisations and for the ways that these units provide their services: the ways that they are in dialogue with their customers in business units; the ways that they identify training and development needs; the ways that they design and deliver training services; and the ways that they monitor success.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Altrichter, H., & Wiesinger, S. (2005). Implementation von Schulinnovationen – aktuelle Hoffnungen und Forschungswissen. [Implementation of innovations in schools – current expectations and empirical knowledge]. Journal für Schulentwicklung, 9(4), 28–36.
Argyris, C., & Schön, D. A. (1996). Organizational learning II: Theory, method, and practice. Reading, MA: Addison-Wesley.
Back, A., Gronau, N., & Tochtermann, K. (2012). Web 2.0 in der unternehmenspraxis: Social-Media-Grundlagen und-Trends sowie methoden und fallstudien zu enterprise 2.0 (3 Auflage.). [Web 2.0 in corporations: Social media basics, trends, methods, and case studies on enterprise 2.0 (3rd ed.)]. München, Germany: Oldenbourg Verlag.
BITKOM. (2012). Social media in deutschen unternehmen. [Social media in German enterprises]. Berlin, Germany: Author. Retrieved from http://www.bitkom.org/files/documents/Social_Media_in_deutschen_Unternehmen.pdf.
Bughin, J., Hung Byers, A., & Chui, M. (2011, November). How social technologies are extending the organization. McKinsey Quarterly. Retrieved from http://www.mckinseyquarterly.com/How_social_technologies_are _extending_the_organization_2888.
Colley, H., Hodkinson, P., & Malcolm, J. (2003). Informality and formality in learning: A report for the Learning and Skills Research Centre. Leeds, UK: Lifelong Learning Institute.
Conner, M., Pontrefact, D., & Brown, K. (2013). Learning nouveau – Revolutionize corporate learning: Beyond formal, informal, mobile, social dichotomies. Retrieved from http://marciaconner.com/learning-nouveau/.
Cross, J. (2007). Informal learning: Rediscovering the natural pathways that inspire innovation and performance. San Francisco, CA: Pfeiffer.
Fullan, M. (1983). The meaning of educational change. New York, NY: Teachers College Press.
Google Millward Brown. (2012, May 15). How social technologies drive business success: European survey results. Retrieved from http://services.google.com/fh/files/misc/google_emea_social_report_2012.pdf.
Grochla, E. (1980). Betriebswirtschaftlich-organisatorische Voraussetzungen erfolgreicher Innovationen. [Management: Organizational prerequisites of successful innovation]. Zeitschrift für Betriebswirtschaftliche Forschung, 11, 30–42.
Hart, J. (2013). The workplace learning revolution. Retrieved from http://c4lpt.co.uk/?s=workplace+learning+revolution.
Hinrichs, K., & Brosig, M. (2013). Die staatsschuldenkrise und die reform von alterssicherungssytemen in europäischen ländern [The national debt crisis and the reform of old-age security systems in European countries] (ZeS-Arbeitspapier no. 02/2013). Retrieved from http://www.econstor.eu/handle/10419/71193.
Hornung-Prähauser, V., Geser, G., Hilzensauer, W., & Schaffert, S. (2007). Didaktische, organisatorische und technologische grundlagen von e-Portfolios und analyse internationaler beispiele und erfahrungen mit e-Portfolio-implementierungen an hochschulen. [Didactical, organizational and technological basics for ePortfolios and analysis of international cases and experiences with ePortfolio implementation in institutions of tertiary education].
Jenewein, T. (2012, November 29). Soziales & informelles lernen in communities eine aufgabe für die personalentwicklung? [Social and informal learning in communities – A task for learning and development units?]. Paper presented at Personalkongress 2012, Göttingen, Germany. Retrieved from http://de.slideshare.net/SAPLearn/jenewein-sap-derpersonalkongress2012final.
Jennings, C. (2011, August 4). The 70:20:10 framework. Retrieved from http://de.slideshare.net/charlesjennings/the-702010-framework
Karakas, F., & Manisaligil, A. (2012). Reorienting self-directed learning for the creative digital era. European Journal of Training and Development, 36(7), 712–731. doi: 10.1108/03090591211255557
Keating, M. (2002). Geschäftsmodelle für bildungsportale – einsichten in den US-amerikanischen markt [Business models for training portals – insights into the US-American market]. In U. Bentlage, P. Glotz, I. Hamm, & J. Hummel (Eds.), E-Learning: Märkte, geschäftsmodelle, perspektiven (pp. 57–78). Gütersloh, Germany: Verlag Bertelsmann Stiftung.
Kiron, D., Palmer, D., Phillips, A. N., & Kruschwitz, N. (2012, May 30). Social business: What are companies really doing? MIT Sloan Management Review. Retrieved from http://sloanreview.mit.edu/feature/social-business-value/.
Leino, J., Tanhua-Piiroinen, E., & Sommers-Piiroinen, J. (2012). Adding social media to e-learning in the workplace: Instilling interactive learning culture. International Journal of Advanced Corporate Learning, 5(3), 18–25. doi: 10.3991/ijac.v5i3.2183
Lewin, K. (1963). Feldtheorie in den sozialwissenschaften. [Field theory in the social sciences]. Bern, Switzerland: Huber.
Marsick, V. J. (2009). Toward a unifying framework to support informal learning theory, research and practice. Journal of Workplace Learning, 21(4), 265–275. doi: 10.1108/13665620910954184
Mason, R. M., Barzilai-Nahon, K., & Lou, N. (2008). The organizational impact of digital natives: How organizations are responding to the next generation of knowledge workers. In Proceedings of the 17th international conference on management of technology, Dubai: April 2008. Retrieved from http://faculty.washington.edu/rmmason/Publications/IAMOT_DN_2008.pdf.
McAfee, A. (2006). Enterprise 2.0: The dawn of emergent collaboration. MIT Sloan Management Review, 47(3), 21–28.
Meister, J. C. (2012, October 31). Social media training is now mandatory: Five ways to make sure your company does it right. Jersey City, NJ: Forbes. Weblog. Retrieved from http://www.forbes.com/sites/jeannemeister/2012/ 10/31/social-media-training-is-now-mandatory/.
Meister, J. C., & Willyerd, K. (2010). The 2020 workplace: How innovative companies attract, develop, and keep tomorrow’s employees today. New York, NY: Harper Business.
Poell, R. F., Chivers, G. E., Van Der Krogt, F. J., & Wildemeersch, D. A. (2000). Learning network theory: Organizing the dynamic relationships between learning and work. Management Learning, 31(1), 25–49. doi: 10.1177/1350507600311004
Seufert, S. (2011). Informelles lernen: Wie sie mit social media eine innovative lernkultur schaffen. [Informal learning: How to create an innovative learning culture through employing social media]. Zeitschrift für Organisation, 80(5), 299–305.
Seufert, S. (2012). Transforming corporate learning and Human Resource Development (HRD) through social media? In Proceedings of the EURAM conference 2012. Rotterdam, The Netherlands: European Academy of Management.
Seufert, S., Brahm, T., & Fandel-Meyer, T. (2010, July). Management von Bildungsinnovationen. [Management of educational innovations]. In S. Laske, A. Orthey, & M. J. Schmid (Eds.), PersonalEntwickeln (Loseblattsammlung). 140. Ergänzungslieferung (S. Beitrag 5.69). Köln, Germany: Deutscher Wirtschaftsdienst.
Seufert, S., Fandel-Meyer, T., Meier, C., Diesner, I., Fäckeler, S., & Raatz, S. (2013). Informelles lernen als führungsaufgabe: Herleitung, explorative Fallstudien und Rahmenkonzept (bd. 24). [Informal learning as a leadership task: Background, exploratory case studies and research framework (vol. 24)]. St Gallen, Switzerland: Institute of Business Education and Educational Management, University of St Gallen.
Sonntag, K., Stegmaier, R., Schaper, N., & Friebe, J. (2004). Dem lernen im unternehmen auf der spur: Operationalisierung von lernkultur. [In pursuit of learning in corporations: Operationalization of learning culture]. Unterrichtswissenschaft. Zeitschrift für Lernforschung, 32(2), 104–217.
Thom, N. (1992). Innovationsmanagement: Die Orientierung (Arbeitsbericht). [Management of innovation – basics (Report)]. Bern, Switzerland: Hanstein.
TrainingIndustry.com. (2013). Top 20 list: Outsourcing. Website. Retrieved from http://www.trainingindustry.com/training-outsourcing/top-companies-listings/2013/2013-top-20-training-outsourcing-companies.aspx.
Trude, E. (2011, May 11). Nicht ohne meine community #opco11. Technologie. [Not without my community. #opco 11. Technology]. Retrieved from http://de.slideshare.net/etrude/nicht-ohne-meine-community.
Yang, H. H. (2013). New world, new learning: Trends and issues of e-learning. Procedia – Social and Behavioral Sciences, 77, 429–442. doi: 10.1016/j.sbspro.2013.03.098
Editor information
Editors and Affiliations
Copyright information
© 2015 Sabine Seufert and Christoph Meier
About this chapter
Cite this chapter
Seufert, S., Meier, C. (2015). Managing Developments in Education: Social-Business-Learning as Opportunity and Challenge for Corporate Learning. In: Lock, J., Redmond, P., Danaher, P.A. (eds) Educational Developments, Practices and Effectiveness. Palgrave Macmillan, London. https://doi.org/10.1057/9781137469939_2
Download citation
DOI: https://doi.org/10.1057/9781137469939_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-69180-7
Online ISBN: 978-1-137-46993-9
eBook Packages: Palgrave Education CollectionEducation (R0)