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How Young Chinese Consumers Choose among Different Smartphone Brands: The Importance of Socio-cultural and Marketing Factors

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ICTs in Developing Countries

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Abstract

In the twenty-first century, smartphones appear to be viewed as a necessity for the majority of consumers across all dimensions of age, gender or education level (Persaud and Azhar, 2012). In the last few years, smartphone penetration has grown such that smartphones have become life companions for many customers who use them multiple times each day to perform a wide range of activities, such as checking emails, chatting with friends, browsing the internet, managing businesses, purchasing products and booking services, and so forth.

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Authors
  1. Raffaele Filieri
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Editors and Affiliations

  1. Brunel University, UK

    Bidit Dey

  2. Northumbria University, UK

    Karim Sorour  & Raffaele Filieri  & 

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© 2016 Raffaele Filieri

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Filieri, R. (2016). How Young Chinese Consumers Choose among Different Smartphone Brands: The Importance of Socio-cultural and Marketing Factors. In: Dey, B., Sorour, K., Filieri, R. (eds) ICTs in Developing Countries. Palgrave Macmillan, London. https://doi.org/10.1057/9781137469502_4

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