Course-Based Export/Import Projects: Workings with Real Businesses in Order to Engage Students and Produce Graduates Who Can Identify and Capitalize on Export Opportunities

Abstract

The international business environment is changing at an unprecedented pace. As a result, business managers need to be better prepared for the challenges they can face when doing business across political and cultural boundaries. Businesses recruiting university graduates expect them to be creative, communicative, capable of working in intercultural teams, and up to date with modern information and communications technologies. They also expect international business graduates to be able to assess opportunities in foreign markets and devise entry strategies, taking account of both the unique features of the markets themselves and regulatory considerations. Experiential learning methods, especially course-based export/import projects, can help students to acquire all these skills.