Abstract
The previous chapter has described lessons drawn from successful marketers of innovative products for the BoP. Here we turn to the less glamorous but vital task of actually getting the products into the hands of their intended beneficiaries.
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© 2015 Olivier Kayser and Valeria Budinich
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Kayser, O., Budinich, V. (2015). Sales and distribution – the longest mile (or, fortune at the end of the road?). In: Scaling up Business Solutions to Social Problems. Palgrave Macmillan, London. https://doi.org/10.1057/9781137466549_16
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DOI: https://doi.org/10.1057/9781137466549_16
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-49984-7
Online ISBN: 978-1-137-46654-9
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