Inner Purpose

  • Simon Lancaster


Whenever I go to a conference or event, I am always struck by how some people just stand out: they have a kind of magical buzz around them, an aura that energises all around. When they speak, everyone listens. When they move, others follow. You know the kind of people I’m talking about: the kind you just know are standing behind you, even without having to turn around. These people are natural leaders; their every word and action speaks leadership in volumes. They stand in marked contrast to the ordinary Joes and Josephines cowering away in the corners, clutching their tea and biscuits. The leaders know why they are there and they know what they are doing. They have purpose. Purpose is critical to the Language of Leadership.


Corporate Social Responsibil Mirror Neuron High Purpose Great Leader Walk Away 
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    Alvin Ung (2012), Barefoot Leader: The Art and Heart of Going That Extra Mile, Malaysia: August Publishing.Google Scholar
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    Dan Pink (2010), Drive: The Surprising Truth About What Motivates Us, Chatham: Canongate.Google Scholar
  3. 4.
    Jim Collins and Jerry Porras (1994), Built to Last: Successful Habits of Visionary Companies, London: HarperBusiness.Google Scholar

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© Simon Lancaster 2015

Authors and Affiliations

  • Simon Lancaster

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