Winning Minds pp 140-145 | Cite as

Harnessing History

  • Simon Lancaster


Do you remember Sainsbury’s Christmas advert in 2014? They recreated the legendary scene from the trenches in the First World War when British and German soldiers abandoned hostilities for an evening, swapped presents and played football. The evocative advert went viral instantly, appearing on Facebook and Twitter with comments such as ‘Oh my God — this made me cry’. The story created a powerful sense of nostalgia and togetherness: moods that then became intertwined with Sainsbury’s at Christmas.


Great Leader Powerful Sense Dust Bowl Quick Glance Topical Story 
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Copyright information

© Simon Lancaster 2015

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  • Simon Lancaster

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