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Winning Minds pp 140-145 | Cite as

Harnessing History

  • Simon Lancaster

Abstract

Do you remember Sainsbury’s Christmas advert in 2014? They recreated the legendary scene from the trenches in the First World War when British and German soldiers abandoned hostilities for an evening, swapped presents and played football. The evocative advert went viral instantly, appearing on Facebook and Twitter with comments such as ‘Oh my God — this made me cry’. The story created a powerful sense of nostalgia and togetherness: moods that then became intertwined with Sainsbury’s at Christmas.

Keywords

Great Leader Powerful Sense Dust Bowl Quick Glance Topical Story 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Simon Lancaster 2015

Authors and Affiliations

  • Simon Lancaster

There are no affiliations available

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