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Introduction

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Winning Minds
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Abstract

On 26 July 2012, my wife Lucy and I were in Hyde Park along with 250,000 others to celebrate the start of the London 2012 Olympic Games. It was a perfect summer day: drinks flowed, Dizzee Rascal boomed out blistering versions of ‘Bassline Junkie’ and ‘Bonkers’… but then Boris Johnson, London’s mayor, staggered on stage. The crowd murmured disapprovingly at the sight of the politician. Someone shouted ‘wanker’. A few people took out their phones and pressed record.

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© 2015 Simon Lancaster

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Lancaster, S. (2015). Introduction. In: Winning Minds. Palgrave Macmillan, London. https://doi.org/10.1057/9781137465948_1

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