Abstract
There is a fable in many cultures of what an elephant looks like to six blind men. The first of the six men who felt the elephant’s tail with his fingers described the elephant to be as thin as a rope or a snake. The second man who felt the elephant’s leg described the elephant like a huge pillar. The third man who felt the elephant’s tusk said the elephant was like a pipe. To the fourth man who felt the animal’s belly, the elephant was like a wall. To the fifth who felt the elephant’s ear, it was like a hand fan, and to the sixth man who felt the elephant’s trunk, the animal was like a tree branch.
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© 2014 Paul Sergius Koku
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Koku, P.S. (2014). Theory of the Firm. In: Decision Making in Marketing and Finance. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137444776_1
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DOI: https://doi.org/10.1057/9781137444776_1
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