Enviropreneurship in Action

Abstract

Although the term free market environmentalism was not coined until the 1980s, environmental entrepreneurs—enviropreneurs¹—had been demonstrating the concept for decades. Indeed, conservation pioneers were harnessing incentives, property rights, and markets to conserve natural resources long before “the environment” appeared on the political landscape. Such was the case on a 1.6-million-acre ranch in southeastern Kenya known as Galana where a retired US Marine Corps colonel turned enviropreneur spearheaded the recovery of decimated elephant populations.