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The 90s Generation as Consumers and Coworkers

Chapter
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Abstract

This chapter discusses how society, the market environment, the cultural environment, and organizations influence individuals’ values, priorities, and consumption patterns. The attitudes toward key behavior traits related to work, leisure time, and self-realization are extensively analyzed and discussed.

Keywords

Labor Market Market Force Global Survey Marketing Communication Employer Brand 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Anders Parment 2014

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