Introduction to Generational Studies
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This chapter gives a background to the research foundation of the book. The need for generational studies for a variety of purposes will be framed in and thus employers, marketers, politicians, policy makers, unions, schools, churches, etc., will recognize the importance of understanding generational cohorts. Insights that make readers understand how a generational cohort is shaped and what it means in a variety of applications will be presented in the chapter. Hence, well-founded decisions can be made by managers.
KeywordsGenerational Study Baby Boomer Global Survey Metro Area Generational Cohort
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