The Digital Shift

Abstract

Many texts on media spend significant time discussing the technological advances that led to radio and television, but I propose discussing the development of the Internet in much more detail. The chapter will be organized chronologically by era. The chapter starts from the initial DARPAnet to early commercial uses and then to its spread starting in the mid-1990s. Next, the chapter discusses the age of mainstream online shifts and the rise of the blog era until the mid-20oos. The third section will focus on Web 2.0 and the rise of the social web, and the final section will focus on the mobility of media since 2006.