Aesthetics of the Banal — ‘New Aesthetics’ in an Era of Diverted Digital Revolutions
James Bridle, who first introduced the term ‘new aesthetic’, provides a number of examples of associated cultural practices and phenomena on his Tumblr blog (Bridle 2011–). Through the images of how pixels are used in the design of T-shirts, of 3D prints that visualize how Microsoft Kinect sees a player, and satellite photos of agricultural fields appearing as mosaics, the examples point to the side effects of technology. Such cultural practices and phenomena are often brought about by cheap gadgets and services, and produce a new and positive sense of beauty, almost at the fringe of kitsch and banality (Figure 21.1).
KeywordsCritical Theory Materialist Dialectic Engaging Experience Digital Revolution Interface Culture
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