Abstract
This chapter addresses the global luxury market, including that in BRIC (Brazil, Russia, India and China) and Latin America. After all, to understand the activities of the Brazilian luxury market, one must have a broad view to compare it to the volume of business in worldwide. Foreign enterprises annually commission surveys from consulting companies to understand the size of the luxury market in high net worth (HNWI) groups in BRIC, in underexploited areas, such as in Latin America, and, more specifically, in promising countries such as Brazil, in order to decide where to invest for profit. Utilizing data from these surveys conducted in the main economic groups will help us to understand the market.
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© 2014 Claudio Diniz
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Diniz, C. (2014). The Global Luxury Market. In: The Luxury Market in Brazil. Palgrave Macmillan, London. https://doi.org/10.1057/9781137432568_2
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DOI: https://doi.org/10.1057/9781137432568_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-49245-9
Online ISBN: 978-1-137-43256-8
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