Advertisement

Analyzing Profitable Patterns and Segments

  • David F. Giannetto

Abstract

Once you understand your digital relationship to different types of consumers, how you are interacting with them, and how you would prefer to interact with them, you’re prepared to segment and analyze your community, uncovering profitable patterns and segments your organization can capitalize on. These can be discovered through a variety of techniques that incorporate behaviors, trends, demographics, and other factors that help your organization understand which consumers are conforming to the ideal behaviors. This analysis can help you to identify how you can get those falling short of the ideal to behave in more profitable ways.

Keywords

Ideal Behavior Critical Moment Geospatial Analysis Segmentation Point Integrate Enterprise 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© David F. Giannetto 2014

Authors and Affiliations

  • David F. Giannetto

There are no affiliations available

Personalised recommendations