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The Integrated Enterprise

  • David F. Giannetto

Abstract

Just about every major organization around the world has invested heavily in three key digital initiatives—social media, mobile technology, and big data—in recent years. This investment has been in dollars and in people. Companies have recruited specialized practitioners for each of these digital initiatives, adopted new technology, and hired third-party specialists. They have a lot riding on the success of these initiatives.

Keywords

Social Medium Mobile Technology Customer Experience Social Media Data Integrate Enterprise 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© David F. Giannetto 2014

Authors and Affiliations

  • David F. Giannetto

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