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The New Model of the Innovative Firm

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Innovating in a Service-Driven Economy


Given the changes that are explained in Chapter 1, we need to think of a new way to explain the firm and how to respond to these trends of a dynamic, service-based, global, digital marketplace — an Amazon economy. This requires firms to move away from a statically structured organization toward a more integrated view of the firm with its network of customers, suppliers, and stakeholders alongside a more flexible view of the market. Our research has led us to develop the Service Innovation Triangle.1

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  1. Furseth, P.-I. and Cuthbertson, R.W. (2016) Innovation in a Consumer Society (Oxford: Oxford University Press).

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  2. Teece, D. J. (2009). Dynamic capabilities and strategic management (Oxford: Oxford University Press).

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  3. Chesbrough, H. W. (2006). Open innovation: the new imperative for creating and profiting from technology (Harvard Business School Press).

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  4. Johnson, M.W. (2010). Seizing the white space: business model innovation for growth and renewal (Harvard Business Press).

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  5. Osterwalder, A. and Pigneur, Y. (2010). Business mode generation (Harvard Business Press).

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© 2015 Richard Cuthbertson, Peder Inge Furseth and Stephen J. Ezell

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Cuthbertson, R., Furseth, P.I., Ezell, S.J. (2015). The New Model of the Innovative Firm. In: Innovating in a Service-Driven Economy. Palgrave Macmillan, London.

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