Abstract
Central American public relations (PR) is 100 years old, with the formation of the Panama Canal spurring the earliest efforts. During the initial stages of development, the press agentry model prevailed in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama, due to world trends and journalism influences. Extreme regimes, both right and left, were unfavourable to PR through most of the 20th century. Economic expansion in the past 30 years, while uneven, originated from political stability, democratization and commercial treaties which boosted specialization in media relations, crisis management, brand public relations, internal communications, and corporate social responsibility.
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© 2014 Carmen Mayela Fallas
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Fallas, C.M. (2014). Central America. In: Watson, T. (eds) Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404329_5
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DOI: https://doi.org/10.1057/9781137404329_5
Publisher Name: Palgrave Pivot, London
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