Abstract
The development of public relations (PR) in Malaysia has been determined largely by its history, social, cultural, economic and political framework. The story of PR’s evolution in Malaysia takes into account important events that took place during the British colonial period that helped shape its socio-cultural, economy and political structures. These largely influenced the PR practice in the country. Malaysian government’s key policies paved the way for an organized PR profession in Malaysia after independence. The chapter covers the early practice of PR from the British colonial period before World War II up to the present time.
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Ahmad, Z.A. (2014). Malaysia. In: Watson, T. (eds) Asian Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137398154_7
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DOI: https://doi.org/10.1057/9781137398154_7
Publisher Name: Palgrave Pivot, London
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