Abstract
Modern public relations in China started after the former president, Deng Xiaoping, reformed the economy by its opening-up to the Western world in 1978. Since then, the development of public relations has gone through four stages, which map with economic developments. These have led to the current status of maturity and rapid expansion. China’s public relations, however, has cultural and philosophical roots dating back 4,000 years.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Chen, N. (1996) ‘Public relations in China: The Introduction and Development of an Occupational Field’ in H. Culbertson and N. Chen (eds) International Public Relations: A Comparative Analysis (Mahwah, NJ: Lawrence Erlbaum Associates).
Chen, X. (2007) Public Relations Theory (Wuhan, China: Wuhan University Press).
Chow, G. C. (2004) ‘Economic Reform and Growth in China’, Annals of Economics and Finance, 5, 127–152.
CIPRA (2013) The 2012 Survey on the Public Relations industry in China [in Chinese] (China: China International PR Association).
He, H. and Xie, J. (2009) ‘Thirty Years’ Development of Public Relations in China Mainland’, China Media Research, 5(3), 1–6.
Hu, B. (2013) ‘Risk Society, Dialogue and Modernity Reconstruction: Context and Approach of Chinese Public Relations after SARS’, Chinese Journal of Journalism and Communication, 35(5), 6–15.
Huang, Y. H. (2000) ‘The Personal Influence Model and Gao Guanxi in Taiwan Chinese Public Relations’, Public Relations Review, 6(2), 219–236.
Hung, C. J. F. (2000, October) ‘Global Public Relations: A Study of Public Relations in China from Economic Systems Perspectives’, Public Relations Society of America, World Congress. Chicago.
Hung, C. J. F. (2004) ‘Cultural Influence on Relationship Cultivation Strategies: Multinational Companies in China’, Journal of Communication Management, 8(3), 264–281.
Hung, C. J. F. and Chen, Y. R. (2004) ‘Glocalization: Public Relations in China in the Era of Change’ in K. Sriramesh (ed.) PR in Asia: An Anthology (Singapore: Thomson Learning).
Lu, S. (2013) ‘Chen Xianhong: Devotion to Public Relations Education’, http://www.chinapr.com.cn/templates/T_Second/index.aspx?nodeid=15&page=ContentPage&contentid=5073 (date accessed 20 December 2013).
Wu, J. (2012) ‘Thirty Years of Chinese Public Relations: Its Development Path and Drivers’ [in Chinese], Journal of Hunan Mass Media Vocational Technical College, 12(3), 74–77.
Wu, Y. F. (ed.) (2008) Public Relations in China (Shanghai, China: Shanghai Foreign Language Education Press).
Yang, K. S. (1992) ‘Chinese Social Orientation: From the Social Interaction Perspective’ in K. S. Yang and A. B. Yu (eds) Chinese Psychology and behavior (Taipei: Laurel).
Yang, Y. (2000) ‘Public Relations in China: Where Guanxi Matters’. Unpublished Master’s thesis. (Fullerton, CA: California State University).
Yao, K. (2013) ‘China to Aim for 7.5 Percent Growth in 2014 as Exports Recover’, Reuters, 24 December, http://www.reuters.com/article/2013/12/24/us-china-economy-target-idUSBRE9BN07U20131224 (date accessed 24 December 2013).
Yu, K. (2008) Globalization and Changes in China’s Governance (Leiden, Netherlands: Brill).
Yu, M. (ed.) (2007) Public Relations History in China: 1978–2007 [in Chinese] (Shanghai: Shanghai Jiao Tong University Press).
Zhang, A., Jiang, H. and Luo, Y. (2012) ‘Contemporary Chinese Public Relations Education: Development and Challenges’, Asian Journal of Communication, 22(4), 386–404.
Zhang, J. (2002) ‘A critical review of the development of Chinese e-government’, Perspectives 3(7), http://www.oycf.org/Perspectives2/19_123102/eGovernment.htm (date accessed 12 December 2013).
Zhang, Y. (2003) ‘Chinese Public Relations Industry: Present Condition, Causes and Countermeasures’ [in Chinese], Journal of Mianyang Normal University, 22(4), 15–18.
Zheng, Y. and Tok, S. K. (2007) ‘Harmonious Society’ and ‘Harmonious World’: China’s Policy Discourse Under Hu Jintao (Nottingham: University of Nottingham), http://www.dohc.ie/publications/vision_for_change.html (date accessed 12 December 2013).
Editor information
Editors and Affiliations
Copyright information
© 2014 the contributors
About this chapter
Cite this chapter
Hung-Baesecke, CJ.F., Chen, YR.R. (2014). China. In: Watson, T. (eds) Asian Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137398154_3
Download citation
DOI: https://doi.org/10.1057/9781137398154_3
Publisher Name: Palgrave Pivot, London
Print ISBN: 978-1-349-48526-0
Online ISBN: 978-1-137-39815-4
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)