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Global Stakeholder Relationships Governance: An Infrastructure

  • Toni Muzi Falconi
Chapter
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Abstract

Muzi Falconi articulates why and how managements of private, social and public-sector organizations may improve the quality of their decision-making process and accelerate the implementation of those decisions by developing a soft/hard infrastructure to govern stakeholder relationships. He argues that today these are by definition global, regardless of the size and location, and that a listening culture is necessary to involve and engage stakeholders by implementing a continued, integrated, multi-channel and multi-stakeholder reporting activity. The chapter explains the two dominant approaches: the symbolic interpretive management communicating-to, and the stakeholder relationships with governance approaches; the alignment of internal-/external-communication in an updated generic principles and specific applications policy, in parallel with an 11-step relationships governance process defined as gorel (governance of relationships).

Keywords

Corporate Governance Stakeholder Group Public Relation Opinion Leader Active Citizenship 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Toni Muzi Falconi, James E. Grunig, Emilio Galli Zugaro and Joao Duarte 2014

Authors and Affiliations

  • Toni Muzi Falconi

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