Abstract
The evidence supporting a move to a business model designed around the human experience is overwhelming. Thought leadership work on the culture, functioning, and reputation of organizations by consultancies such as McKinsey, FSG, Edelman, and Burson- Marsteller all points to the same conclusion: companies improve their performance by aligning their processes to people and not the other way around.
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© 2014 Misha Pinkhasov and Rachna Joshi Nair
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Pinkhasov, M., Nair, R.J. (2014). Adapting the business model. In: Real Luxury. Palgrave Macmillan, London. https://doi.org/10.1057/9781137395573_8
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DOI: https://doi.org/10.1057/9781137395573_8
Publisher Name: Palgrave Macmillan, London
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