Nation-Building and the FIFA World Cup, South Africa 2010

  • Nathalie Hyde-Clarke
  • Rune Ottosen
  • Toby Miller
Part of the Global Culture and Sport Series book series (GCS)


There is endless debate about the legitimacy of major global sporting events, most notably the summer Olympic Games and the World Cup of men’s football. At a symbolic level, they are heralded as grand opportunities for sport to express the brotherhood and sisterhood of humanity. At a national level, they are regarded as a source of national pride in the face of world competition. At a commercial level, they are seen as a boost to economic development through infrastructural development and tourism. Conversely, these occasions are also and equally pilloried, for precisely the obverse of the positive claims made about them (Pellegrino et al., 2010; Carreño Lara, 2012; Ferreira & Boshoff, 2013).


National Identity Identity Construction National Pride Global Game Summer Olympic Game 
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Copyright information

© Nathalie Hyde-Clarke, Rune Ottosen and Toby Miller 2014

Authors and Affiliations

  • Nathalie Hyde-Clarke
    • 1
    • 2
  • Rune Ottosen
    • 3
    • 4
  • Toby Miller
    • 5
    • 6
  1. 1.Department of Culture and CommunicationArcada University of Applied SciencesHelsinkiFinland
  2. 2.Department of Communication Studies, Faculty of HumanitiesUniversity of JohannesburgSouth Africa
  3. 3.OsloNorway
  4. 4.Akershus University College of Applied SciencesOsloNorway
  5. 5.Murdoch UniversityAustralia
  6. 6.Cardiff University/Prifysgol CaerdyddUK

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