Abstract
When Rupert Murdoch appointed Rebekah Brooks editor of the News of the World (NOTW) in 2000, one of her first projects was to initiate the sensational ‘For Sarah’ campaign, which published photos of paedophiles living in local neighbourhoods. The series sparked public outrage, raising the profile of the paper and boosting its flagging circulation.1 After Brooks became the first female editor of the Sun in 2003 and CEO of News International in 2009, it seemed that the so-called ‘feminisation’ of the British press had finally been realised. Beginning in the 1990s, British media critics argued that the press was becoming increasingly ‘feminine’ by focusing on publishing personal and confessional content and defining women as the primary producers and consumers of popular print.2 Today, press historians trace the roots of this ‘feminisation’ much further back in time — to the end of the nineteenth century, when newspapers associated with the New Journalism began incorporating interviews, investigative journalism, human-interest stories and women’s pages in an attempt to reach out to a mass reading audience.3 In this chapter, I would like to suggest that the construction of the mass-market woman reader begins even earlier, with the Sunday newspapers founded in the 1840s. Using the NOTW as a case study, I will demonstrate how these papers imagined women as a key constituency in the market for popular journalism.
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Notes
T. Watson and M. Hickman, Dial M for Murdoch: News Corporation and the Corruption of Britain, London, 2012, p. 17.
B. McNair, News and Journalism in the UK: A Textbook, London, 1999, pp. 18 and 48.
R. Altick, The English Common Reader, Chicago, 1957, p. 394.
Anon., ‘The Newspaper Press in London’, London Journal, 1, 19 July 1845, p. 328. Emphasis in original.
Anon., ‘Advertisement for the World of Fashion’, NOTW, 1 October 1843, p. 1.
Anon., ‘The Politician’, NOTW, 1 October 1843, p. 1.
M. Conboy, Journalism: A Critical History, London, 2004, p. 154.
Anon., ‘Varieties’, NOTW, 1 October 1843, p. 6.
R. Williams, ‘The Press and Popular Culture: An Historical Perspective’ in G. Boyce, J. Curran and P. Wingate (eds), Newspaper History from the Seventeenth Century to the Present Day, London, 1978, p. 44. See also Humpherys.
Anon.,‘Suicide through Distress’, NOTW, 1 October 1843, p. 6.
Anon., ‘The Theatres’, NOTW, 1 October 1843, p. 5. The Queen’s Theatre on Charlotte Street was commonly referred to as the ‘dusthole’ due to its shabbiness and its tendency to produce lowbrow melodramas.
Anon., ‘The Sunday Papers’, Saturday Review, 19 April 1856, p. 493.
D. Griffiths, Fleet Street: Five Hundred Years of the Press, London, 2006, p. 110.
See C. Bainbridge and R. Stockdill, The New of the World Story: 150 Years of the World’s Bestselling Newspaper, New York, 1993, pp. 24–25.
J. North, Waterloo Directory of British Newspapers and Periodicals, 1800–1900, Waterloo, 2003.
Anon., Newspaper Press Directory, London, 1874, pp. 28, 24, 26.
Anon., ‘The Sunday Press’, Saturday Review, 28 February 1885, pp. 275–76.
Anon., ‘Ladies’ Fashions for January’, NOTW, 7 January 1877, p. 3.
Anon., ‘Advertisement’, NOTW, 17 January 1875, p. 2.
Anon., ‘Advertisement’, NOTW, 23 December 1877, p. 2.
J. Bush, Women against the Vote: Female Anti-Suffragism in Britain, Oxford, 2007, p. 4.
Anon., ‘The Law Courts’, NOTW, 25 April 1875, 7.
Anon., ‘Fatal Affray between Husband and Wife’, NOTW, 14 January 1877, p. 1.
Anon., ‘Setting a Wife on Fire’, NOTW, 23 December 1877, p. 7.
Mater, ‘Lady Superintendents of the Nursery Department’, NOTW, 24 January 1875, p. 2.
Anon., ‘The Women’s Whiskey War’, NOTW, 15 March 1874, p. 2.
Anon., ‘The Women’s Trade Union’, NOTW, 18 July 1875, p. 2.
Anon., ‘Very Low Literature’, World, 15 July 1874, p. 4.
J. Hatton, Journalistic London, London, 1882, p. 96.
W. Underhill et al., ‘Rupert’s Red Menace’, Newsweek, 158(4), 2011, pp. 40–44. Of course, the characterisation of the tabloid press as a prostitute precedes the 2011 controversy over the NOTW. As journalist Allison Pearson put it in 1999, ‘What is the difference between a NOTW journalist and a prostitute? Both will screw you for money but at least the prostitute will never claim it was in the public interest.’ Quoted in Brooks, ‘So Far, So Feminised’, p. C4.
See S. Simanowitz, ‘The Phone-hacking Scandal: British Politics Transformed?’ Contemporary Review, 293 (2011), pp. 411 and 415.
See R. Pound and G. Harmsworth, Northcliffe, London, 1959, p. 200. For further discussion of the earlier roots of the New Journalism, see L. Brake, ‘The Old Journalism and the New: Forms of Cultural Production in London in the 1880s’ in J. Wiener (ed.), Papers for the Millions: The New Journalism in Britain, 1850s to 1914, New York, 1988, pp. 1–24; and J. Wiener, ‘How New Was the New Journalism?’ in J. Wiener (ed.) Papers for the Millions, pp. 47–71.
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© 2016 Alexis Easley
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Easley, A. (2016). Imagining the Mass-market Woman Reader: The News of the World, 1843–77. In: Brake, L., Kaul, C., Turner, M.W. (eds) The News of the World and the British Press, 1843–2011. Palgrave Studies in the History of the Media. Palgrave Macmillan, London. https://doi.org/10.1057/9781137392053_6
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DOI: https://doi.org/10.1057/9781137392053_6
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