The Exxon Valdez: A Failure in Brand Crisis Leadership
Following the grounding of the oil tanker Exxon Valdez in 1989, the company and its chief executive, Lawrence Rawl, greatly mishandled the public relations response to the incident. The company’s executives attempted to use several of William Benoits image restoration strategies, such as minimization and bolstering in an attempt to deflect the negative publicity surrounding the event.
KeywordsCoast Guard Negative Publicity Chemical Dispersant Crisis Communication National Public Radio
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