Advertisement

The Arrogant and Aloof Oil Company

  • Mark L. Robinson

Abstract

John D. Rockefeller, Sr. was notoriously aloof and arrogant in his business dealings with competing oil refiners, railroads, and local government officials. During his many court testimonies, his behavior was aloof and arrogant. After the breakup of the Standard Oil Company, executives from the new companies—Exxon, Mobil, Chevron, and others—were themselves equally as arrogant and aloof as Rockefeller. Throughout the 1960s and 1970s, these new oil executives took it upon themselves to use the same strategies, as did Rockefeller. By relying on arrogant and aloof behavior, all of these executives helped to create and perpetuate a poor corporate brand image and reputation.

Keywords

Local Government Official Competitive Intelligence Exxon Mobil Court Testimony Public Relation Review 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Notes

  1. 1.
    L. Galabos. The Public Image of Big Business in America, 1880–1940 (The Johns Hopkins University Press: Baltimore, 1975), p. 120.Google Scholar
  2. 2.
    Josh Boyd. “The Rhetoric of Arrogance: The Public Relations Response of the Standard Oil Trust,” Public Relations Review, 27 (2001), pp. 163–178.CrossRefGoogle Scholar
  3. 4.
    WL. Benoit. Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies (State University of New York Press: Albany, 1995).Google Scholar
  4. 8.
    J.D. Rockefeller, Interview with William O. Inglis 1917–1920 (Meckler Publishing: Westport, CT, 1984) p. 17.Google Scholar
  5. 18.
    Daniel Yergin. The Prize: The Epic Quest for Oil, Money & Power (The Free Press: New York, 1991), p. 656.Google Scholar

Copyright information

© Mark L. Robinson 2014

Authors and Affiliations

  • Mark L. Robinson
    • 1
  1. 1.Capitol Hill CommunicationsLLCUSA

Personalised recommendations