Abstract
Big Oil is the popular name given to represent the four largest western oil companies, Exxon Mobil, BP, Chevron, and Royal Dutch Shell. These companies have had to endure a poor image with the general public for well over 100 years. They also remain popular targets for investors. This relationship is polarizing. People either love them or hate them. While Big Oil historically sits atop most annual company rankings based on revenues, these companies are ranked towards the middle or end of the pack when ranked on brand value.
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Notes
John Hofmeister. Why We Hate the Oil Companies (Palgrave Macmillan: New York, 2006), p. 7.
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© 2014 Mark L. Robinson
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Robinson, M.L. (2014). Big Oil and the Love-Hate Relationship. In: Marketing Big Oil: Brand Lessons from the World’s Largest Companies. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137388070_2
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DOI: https://doi.org/10.1057/9781137388070_2
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-48226-9
Online ISBN: 978-1-137-38807-0
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