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The Tarnished BP Brand: From Texas City to Price Fixing

  • Mark L. Robinson

Abstract

In addition to the Deepwater Horizon explosion and resulting oil spill in the Gulf of Mexico in April 2010, BP suffered additional blows to its new brand image. U.S. Government officials had fined the company over leaky pipelines in Alaska and attempts to control prices in the U.S. propane markets. All of these events seriously damaged BP’s corporate reputation and brand image.

Keywords

Corporate Reputation Brand Image Royal Dutch Shell Commodity Future Trading Commission Texas City 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Mark L. Robinson 2014

Authors and Affiliations

  • Mark L. Robinson
    • 1
  1. 1.Capitol Hill CommunicationsLLCUSA

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