The Tarnished BP Brand: From Texas City to Price Fixing
In addition to the Deepwater Horizon explosion and resulting oil spill in the Gulf of Mexico in April 2010, BP suffered additional blows to its new brand image. U.S. Government officials had fined the company over leaky pipelines in Alaska and attempts to control prices in the U.S. propane markets. All of these events seriously damaged BP’s corporate reputation and brand image.
KeywordsCorporate Reputation Brand Image Royal Dutch Shell Commodity Future Trading Commission Texas City
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