Abstract
The marketing and the economics are Two important aspects in the implementation, launch, or upgrade of mobile banking are its marketing and economics.
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Notes
McCarthy, Jerome E. (1960). Basic Marketing. A Managerial Approach, Richard D. Irwin, Homewood, IL.
Value Partners (2012), Mobile Financial Services: A Competitive (and Fragmented) Landscape
Schmidt, A., (2012), SunTrust Consumer Mobile Banking Value Analysis: Finally, Quantitative Results! CEB Tower Group, July.
Nicoletti, B. (2013), Cloud Computing in Financial Services, Palgrave Macmillan, London.
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© 2014 Bernardo Nicoletti
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Nicoletti, B. (2014). Management of Mobile Banking. In: Mobile Banking. Palgrave Studies in Financial Services Technology. Palgrave Macmillan, London. https://doi.org/10.1057/9781137386564_4
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DOI: https://doi.org/10.1057/9781137386564_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-48166-8
Online ISBN: 978-1-137-38656-4
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