Abstract
In chapter 3 , we discussed the negative personal impact of succumbing to the Digital Intrusion Movement (DIM). It’s unfortunate to let the DIM interfere with your personal effectiveness; it’s downright tragic to go DIM with your organization’s measure of marketing performance and success.
Fortune sides with him who dares.
—Virgil
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© 2014 Lisa Nirell
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Nirell, L. (2014). RETURN ON MARKETING INVESTMENTS: A FLIGHT RISK?. In: The Mindful Marketer. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137386311_4
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DOI: https://doi.org/10.1057/9781137386311_4
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-48156-9
Online ISBN: 978-1-137-38631-1
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