Abstract
Modern marketers can deftly recite the ABCs of content marketing, revenue performance management, social media, and branding to their peers. Yet when it comes to conversations with the CEO, marketing leaders often speak Greek.
Irrigators channel waters, fletchers straighten arrows, carpenters bend wood, the wise master themselves.
—Buddha1
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© 2014 Lisa Nirell
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Nirell, L. (2014). WHAT THE CEO WANTS THE CMO TO KNOW. In: The Mindful Marketer. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137386311_16
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DOI: https://doi.org/10.1057/9781137386311_16
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-48156-9
Online ISBN: 978-1-137-38631-1
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)