Abstract
Fully three-quarters of the research we examined fell under the category of “fundraising,” dwarfing the amount of research on alumni relations, public relations, or marketing in higher education. What exactly is all this research about?
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© 2014 Eve Proper and Timothy C. Caboni
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Proper, E., Caboni, T.C. (2014). Research on Fundraising. In: Institutional Advancement. Philanthropy and Education. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137374288_3
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DOI: https://doi.org/10.1057/9781137374288_3
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-47870-5
Online ISBN: 978-1-137-37428-8
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