The Digital Public

  • Mercedes Bunz


This chapter contributes to sociology of media by developing criteria exemplary for the digital public. Discussing social media, blogs, and viral videos, the chapter develops categories to describe the internet as a ‘potential mass medium’ that gathers masses spread territorially as well as in time. Referring to the use of Twitter for example in Egypt’s Arab Spring, the chapter also finds new rules of digital mass reporting: here, a plurality of immediate voices enabled to evaluate an event by constructing the sameness in different perspectives. This also means that digital media imposes on the public an active usage of its reasoning, which triggers an interesting change of the traditional negative reception of the masses.


‘digital public’ ‘public sphere’ ‘Transformation of the Public Sphere’ ‘digital journalism’ ‘viral communication’ Twitter data journalism 


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Copyright information

© Mercedes Bunz 2014

Authors and Affiliations

  • Mercedes Bunz
    • 1
  1. 1.Leuphana UniversityGermany

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