Abstract
The potential of sports mega-events to increase mass participation in sport is explored in this chapter. Reviews of evidence from sports mega-events and specific evidence from the London 2012 Olympic and Paralympic Games show that population level sport participation increases have not yet been achieved by sports mega-events. However, evidence also suggests that sports mega-events do have the potential to increase mass participation in sport if investment is made in strategies and initiatives seeking to harness the event to stimulate sport participation demand.
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© 2014 Mike Weed
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Weed, M. (2014). Sports Mega-Events and Mass Participation in Sport. In: Grix, J. (eds) Leveraging Legacies from Sports Mega-Events: Concepts and Cases. Palgrave Pivot, London. https://doi.org/10.1057/9781137371188_4
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DOI: https://doi.org/10.1057/9781137371188_4
Publisher Name: Palgrave Pivot, London
Print ISBN: 978-1-349-47548-3
Online ISBN: 978-1-137-37118-8
eBook Packages: Palgrave Social Sciences CollectionSocial Sciences (R0)