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Trust

Confidence in the relationship with those affected

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The Social License
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Abstract

Those who have written about the social license to operate identify trust as a foundational concept.2 As the previous chapter has discussed, legitimacy as a concept relates to both the organization and the activity. A sufficient level of both is required for social license. Now, we turn our attention to trust—very much a relationship between the organization and the stakeholders and rights-holders concerned. The next chapter will look at consent, a concept that ties back the opinion of rights-holders to the activity in question. Whilst trust is very much a two-directional relationship, consent is not. It comes from the affected social groups in relation to the specific proposed activity.

“If you once forfeit the confidence of your fellow citizens, you can never regain their respect and esteem.”

Abraham Lincoln (1854)1

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Notes

  1. For example, Robert Boutilier and Ian Thomson, Modelling and Measuring, The Social License to Operate: Fruits of a Dialogue between Theory and Practice, 2012, http://socialicense.com.,

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  2. or Leeora Black, The Social License to Operate: Your Management Framework for Complex Times, Oxford, Do Sustainability 2013.

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  3. Africa Progress Panel, Equity in Extractives, Africa Progress Report, 2013. http://www.africaprogresspanel.org/publications/policy-papers/africa-progress-report-2013/.

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  4. GlobeScan, The IT Industry: Issues and Reputation, A GlobeScan Stakeholder Intelligence eBrief 5 September 2013.

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© 2014 John Morrison

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Morrison, J. (2014). Trust. In: The Social License. Palgrave Macmillan, London. https://doi.org/10.1057/9781137370723_5

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