Abstract
Have you ever considered yourself as a brand? If you did, you might ask the following questions:
Your beliefs become your thoughts. Your thoughts become your words. Your words become your actions. Your actions become your habits. Your habits become your values. Your values become your destiny.
Mahatma Gandhi
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© 2013 Yasushi Kusume and Neil Gridley
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Kusume, Y., Gridley, N. (2013). Commitment 1: Think of Your Brand as a Person. In: Brand Romance. Palgrave Macmillan, London. https://doi.org/10.1057/9781137369017_2
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DOI: https://doi.org/10.1057/9781137369017_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-47481-3
Online ISBN: 978-1-137-36901-7
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