Abstract
Although he is no longer an active sportsman, one sport Yasushi was passionate about during his student days was skiing. Now that he’s stopped, he admits to being completely out of touch with current equipment and trends, but he still remembers a number of well-known brands from that time that he yearned to own. One of them was a pair of ski boots from a classic French brand.
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© 2013 Yasushi Kusume and Neil Gridley
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Kusume, Y., Gridley, N. (2013). Commitment 9: Give Your Value Proposition the Four Design Drivers. In: Brand Romance. Palgrave Macmillan, London. https://doi.org/10.1057/9781137369017_10
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DOI: https://doi.org/10.1057/9781137369017_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-47481-3
Online ISBN: 978-1-137-36901-7
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