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Sexy Everything

Seeking Titillation in Design, Tastes, and Experiences

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India Reloaded

Abstract

Chaar bottle Vodka, kaam mera roz ka, na mujhko koi roke, na kisi ne roka (four bottles of Vodka is my everyday fix, nobody should stop me, no one ever does) — this song, composed and sung by Indian rapper YoYo Honey Singh, for the Bollywood movie Ragini MMS 2, was top of the charts in India for many months, in 2014. It blared from speakers in cars, discotheques, parties, and homes alike. The mainstream success of the song is culturally interesting, because it celebrates alcohol unabashedly.

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© 2015 Dheeraj Sinha

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Sinha, D. (2015). Sexy Everything. In: India Reloaded. Palgrave Macmillan, London. https://doi.org/10.1057/9781137367105_8

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