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Architecting Enterprise pp 200–222Cite as

Palgrave Macmillan

Disruptive Innovations and Technologies

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Abstract

When a company faces a major disruption in its markets, managers’ perceptions of the disruption influence how they respond to it. If for instance, they view the disruption as a threat to their core business, managers tend to overreact, committing too many resources too quickly. One of the most consistent patterns in business is the failure of leading companies to stay competitive when technologies or markets change. Why is it that established companies invest aggressively and successfully in the technologies necessary to retain their current customers but then fail to make the technological investments that customers of the future will demand? This chapter explores answers to the fundamental reason for disruptive innovation and technologies to which most companies succumb. Accordingly, this chapter addresses theoretical perspectives associated with disruptive innovation and technology concepts in the global marketplace, and delineates the key elements and factors triggering disruption in technology interventions and market growth. The chapter also considers types of technologies, reasons for technology collapse, and managing future technology-related threats.

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Author information

Authors and Affiliations

  1. EGADE Business School, Mexico

    Rajagopal

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  1. Rajagopal
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© 2014 Rajagopal

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Rajagopal (2014). Disruptive Innovations and Technologies. In: Architecting Enterprise. Palgrave Macmillan, London. https://doi.org/10.1057/9781137366788_8

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