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On Being Human

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The Intent of Business
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Abstract

Understanding how we can create a better future requires an understanding of the relationship between the nature of humankind and the reality of experience. Any discourse on business, management, society, or any other institution involving people, would be misguided if a good understanding of humankind is not first provided. That is, it requires understanding how human beings create reality by virtue of the underlying assumptions made about being human, the world and how the two are related in the choices made.

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© 2013 Gregory A Gull

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Gull, G. (2013). On Being Human. In: The Intent of Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137352088_5

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