In the late 19th and at the beginning of the 20th century, the newspaper market was dominated by a number of influential individual proprietors, like Lord Northcliffe in the UK and William Randolph Hearst in the US. These owners used newspapers as vehicles for political opinion and propaganda. No single newspaper was able to dominate the market. In the 1920s, the market concentrated. Fewer titles were published, and advertising developed as the main source of income for newspaper publishers (Hirst and Harrison, 2007). Newspapers started to cater to general interests and broad audiences in order to drive advertising income (Grueskin et al., 2011). Throughout the 20th century, the newspaper market was dominated by media conglomerates owning newspaper chains. In the second half of the 20th century, a process of increased concentration and consolidation in the international newspaper industry took place (Grisold, 1996). The newspaper sector grew into a mature sector, strongly linked to geographical location.
- Newspaper Publisher
- Print Newspaper
- Online News
- News Service
- Print Advertising
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
This is a preview of subscription content, access via your institution.
Tax calculation will be finalised at checkout
Purchases are for personal use onlyLearn about institutional subscriptions
Unable to display preview. Download preview PDF.
Editors and Affiliations
© 2014 Andra Leurdijk, Ottilie Nieuwenhuis and Martijn Poel
About this chapter
Cite this chapter
Leurdijk, A., Nieuwenhuis, O., Poel, M. (2014). The Newspaper Industry. In: De Prato, G., Sanz, E., Simon, J.P. (eds) Digital Media Worlds. Palgrave Macmillan, London. https://doi.org/10.1057/9781137344250_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-46599-6
Online ISBN: 978-1-137-34425-0