Skip to main content
SpringerLink
Log in

Towards a Model of Sustainable Health Destination Management Based on Health Regions

  • Chapter
Medical Tourism and Transnational Health Care

  • 295 Accesses

Abstract

This chapter:

  • Introduces the idea of a destination management framework for transnational health care.

  • Considers the definitions and concepts that inform an analysis of transnational health care, governance and sustainability.

  • Presents the building blocks of destination management, specifically stakeholder, ethical and branding theories.

  • Demonstrates how the linkages between destination management and transnational health care are constructed.

  • Demonstrates how regional development in relation to health and health care is an active practice in the EU.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Abram, S. (1996) ‘Reactions to Tourism: A View from the Deep Green Heart of France’ in J. Boissevain (ed.) Coping with Tourists. European Reactions to Mass Tourism (Oxford: Berghahn Books).

    Google Scholar 

  • Baker, B. (2011) ‘Branding and the Opportunities of Movies: Australia’ in N. Morgan, A. Pritchard and R. Pride (eds) Destination Brands — Managing Place Reputation (Oxford: Butterworth-Heinemann).

    Google Scholar 

  • Barrutia, J. M. and Echebarria, C. (2010) ‘Social capital, research and development, and innovation: An empirical analysis of Spanish and Italian regions’ European Urban and Regional Studies 17, 4, 371–85.

    Article  Google Scholar 

  • Bies, W. and Zacharia, L. (2007) ‘Medical tourism: Outsourcing surgery’ Journal of Mathematical and Computer Modelling 46, 1144–1159.

    Article  Google Scholar 

  • Brand, H., Hollederer, A., Wolf, U. and Brand, A. (2008) ‘Cross-border health activities in the Euregios: Good practice for better health’ Health Policy 86, 245–54.

    Article  Google Scholar 

  • Chang, T-Z. (2009) ‘Sustainability as Differentiation Tool in Destination Branding: An Empirical Study’ 3rd International Conference on Destination Branding and Marketing (Institute for Tourism Studies, Macao SAR, China, 2–4 December 2009) 121–29.

    Google Scholar 

  • Christensen, L. T. (2002) ‘Corporate communication: The challenge of transparency’ Corporate Communications: An International Journal 7, 3, 162–8.

    Article  Google Scholar 

  • Cohen, E. (2008) ‘Medical tourism in Thailand’ AU-GSB e-journal 1, 1, 24–37.

    Google Scholar 

  • Cole, S. (2007) ‘Beyond authenticity and commodification’ Annals of Tourism Research, 34, 4, 943–60.

    Article  Google Scholar 

  • Connell, J. (2005) ‘Medical tourism: Sea, sun, sand and … surgery’ Tourism Management 27, 1093–100.

    Article  Google Scholar 

  • Cornelissen, J. (2004) Corporate Communications — Theory and Practice. (London: Sage Publications).

    Google Scholar 

  • Council of the European Union. Directive on Cross-border Health Care Adopted. Brussels, 7056/11, PRESSE 40; 2011.

    Google Scholar 

  • Currie, R. R., Seaton, S. and Wesley, F. (2009) ‘Determining stakeholders for feasibility analysis’ Annals of Tourism Research 36, 1, 41–63.

    Article  Google Scholar 

  • Dearden, P. and Harron, S. (1992) ‘Case Study: Tourism and the Hill Tribes of Thailand’ in B. Weiller and M. Hall (eds) Special Interest Tourism (London: Belhaven).

    Google Scholar 

  • Dicken, P. (2009) ‘Globalization and transnational corporations’ International Encyclopedia of Human Geography 563–69 (Oxford: Elsevier).

    Chapter  Google Scholar 

  • Dinnie, K. (2008) Nation Branding — Concepts, Issues, Practice (Oxford: Butterworth-Heinemann).

    Google Scholar 

  • van der Duim, V. R. and Caalders, J. D. A. D. (2008) ‘Tourism chains and pro-poor tourism development: An actor-network analysis of a pilot project in Costa Rica’ Current Issues in Tourism 11, 2, 109–25.

    Article  Google Scholar 

  • Echtner, C. and Ritchie, B. (1993) ‘The measurement of destination image: An empirical assessment’ Journal of Travel Research 31, 4, 3–13.

    Article  Google Scholar 

  • Dwyer, L., Edwards, D., Mistilis, N., Roman, C. and Scott, N. (2009) ‘Destination and enterprise management for a tourism future’ Tourism Management 30, 1, 63–74.

    Article  Google Scholar 

  • Fulop, N., Protopsaltis, G., Hutchings, A., King, A., Allen, P., Normand, C. and Walters, R. (2002) ‘Process and impact of mergers of NHS trusts: Multicentre case study and management cost analysis’ British Medical Journal 325, 7358, 246.

    Article  Google Scholar 

  • Gaynor, M., Laudicella, M. and Propper, C. (2012) ‘Can governments do it better? Merger mania and hospital outcomes in the English NHS’ Journal of Health Economics 31, 3, 528–43.

    Article  Google Scholar 

  • Gertner, D. (2011) ‘A (tentative) meta-analysis of the “place marketing” and “place branding” literature’ Journal of Brand Management 19, 2, 112–31.

    Article  Google Scholar 

  • Glinos, I. A., Baeten, R., Helbe, M. and Maarse, H. (2010) ‘A typology of cross-border patient mobility’ Health and Place 16, 6, 1145–55.

    Article  Google Scholar 

  • Gössling, S., Hall, C. M. and Weaver, D. (eds) (2008) Sustainable Tourism Futures Perspectives on Systems, Restructuring and Innovations (London: Routledge).

    Google Scholar 

  • Greenley, G. E. and Foxall, G. R. (1997) ‘Multiple stakeholder orientation in UK companies and the implications for company performance’ Journal of Management Studies 34, 2, 259–84.

    Article  Google Scholar 

  • Hazarika, I. (2010) ‘Medical tourism: Its potential impact on the health workforce and health systems in India’ Health Policy and Planning 25, 248–51.

    Article  Google Scholar 

  • Hospers, G-J. (2011) ‘City branding and the tourist gaze’ in K. Dinnie (ed.) City Branding —Theory and Cases (Basingstoke: Palgrave Macmillan).

    Google Scholar 

  • Ilbery, B. and Saxena, G. (2011) ‘Integrated rural tourism in the English-Welsh crossborder region: An analysis of strategic, administrative and personal challenges’ Regional Studies 45, 8, 1139–55.

    Article  Google Scholar 

  • Insch, A. (2009) ‘Green Essence or Green Wash? Conceptualisation and Anatomy of Green Destination Brands’ 3rd International Conference on Destination Branding and Marketing (Institute for Tourism Studies, Macao SAR, China, 2–4 December 2009) 190–8.

    Google Scholar 

  • Keckley, P. H. (2008) Medical Tourism: Updates and Implications (Washington, DC: Deloitte Center for Health Solutions).

    Google Scholar 

  • Keller, K. L., Apéria, T. and Georgson, M. (2012) Strategic Brand Management: A European Perspective 2nd edn (Harlow, England: FT Prentice Hall).

    Google Scholar 

  • Klieger, P. (1990) ‘Close Encounters: “Intimate” Tourism in Tibet’ Cultural Survival Quarterly 14, 2–5.

    Google Scholar 

  • Konecnik, M. and Gartner, W. C. (2007) ‘Customer-based brand equity for a destination’ Annals of Tourism Research 34, 2, 400–21.

    Article  Google Scholar 

  • Koutsouris, A. (2009) ‘Social learning and sustainable tourism development; local quality conventions in tourism: A Greek case study’ Journal of Sustainable Tourism 17, 5, 567–81.

    Article  Google Scholar 

  • Legido-Quigley, H., Nolte, E., Green, J., la Parra, D. and McKee, M. (2012) ‘The health care experiences of British pensioners migrating to Spain: A qualitative study’ Health Policy 105, 1, 46–54.

    Article  Google Scholar 

  • Mainil, T., Platenkamp, V. and Meulemans, H. (2010) ‘Diving into the context of in-between worlds: Worldmaking in medical tourism’ Tourism Analysis 15, 6, 743–54.

    Article  Google Scholar 

  • Mainil, T., Van Loon, F., Dinnie, K., Botterill, D., Platenkamp, V. and Meulemans, H. (In Press) ‘Transnational health care: Towards a global terminology’ Health Policy 108, 1, 37–44.

    Google Scholar 

  • Mistilis, N. and Daniele, R. (2004) ‘Challenges for competitive strategy in public and private sector partnerships in electronic national tourist destination marketing systems’ Journal of Travel and Tourism Marketing 4, 63–73.

    Article  Google Scholar 

  • Mitchell, R. K., Agle, B. R. and Wood, D. J. (1997) ‘Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts’ Academy of Management Review 22, 4, 853–86.

    Google Scholar 

  • Ormond, M. (2011) ‘Shifting subjects of health care: Placing “medical tourism” in the context of Malaysian domestic health-care reform’ Asia Pacific Viewpoint 52, 247–59.

    Article  Google Scholar 

  • Ormond, M. (2013) Neoliberal Governance and International Medical Travel in Malaysia (London: Routledge).

    Google Scholar 

  • Parent, M. M. and Deephouse, D. L. (2007) ‘A case study of stakeholder identification and prioritization by managers’ Journal of Business Ethics 75, 1, 1–23.

    Article  Google Scholar 

  • Pelligrino, E. D. (1999) ‘The commodification of medical and health care: The moral consequences of a paradigm shift from a professional to a market ethic’ Journal of Medicine and Philosophy 24, 3, 243–66.

    Article  Google Scholar 

  • Pike, S. (2002) ‘Destination image analysis: A review of 142 Papers from 1973 to 2000’ Tourism Management 23, 5, 541–9.

    Article  Google Scholar 

  • Pike, S. (2004) Destination Marketing Organisations: Bridging Theory and Practice (Advances in Tourism Research) (Oxford: Elsevier Science).

    Google Scholar 

  • Relman, A. S. (1980) ‘The new medical-industrial complex’ The New England Journal of Medicine 303, 17, 963–70.

    Article  Google Scholar 

  • Snyder, J., Crooks, V. A., Adams, K., Kingsbury, P. and Johnston, R. (2011) ‘The “patient’s physician one-step removed”: The evolving roles of inedical tourism facilitators’ Global Medical Ethics, 8 April 2011.

    Google Scholar 

  • Turner, L. (2007) ‘Medical tourism: Family medicine and international health related travel’ Canadian Family Physician 53, 1639–41.

    Google Scholar 

  • van Gelder, S. (2003) Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets (London, UK: Kogan Page).

    Google Scholar 

  • van Woerkum, C. and Aarts, N. (2008) ‘Staying connected: The communication between organizations and their environment’ Corporate Communications: An International Journal 13, 2, 197–211.

    Article  Google Scholar 

  • Woodman, J. (2008) Patients Beyond Borders: Everybody’s Guide to Affordable, World-class Medical Tourism (Chapel Hill, NC: Healthy Travel Media).

    Google Scholar 

Download references

Authors
  1. Tomas Mainil
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Keith Dinnie
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. David Botterill
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Vincent Platenkamp
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Francis van Loon
    View author publications

    You can also search for this author in PubMed Google Scholar

  6. Herman Meulemans
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Cardiff Metropolitan University, UK

    David Botterill

  2. Ghent University, Belgium

    Guido Pennings

  3. NHTV Breda University, The Netherlands

    Tomas Mainil

Copyright information

© 2013 Tomas Mainil, Keith Dinnie, David Botterill, Vincent Platenkamp, Francis van Loon and Herman Meulemans

About this chapter

Cite this chapter

Mainil, T., Dinnie, K., Botterill, D., Platenkamp, V., van Loon, F., Meulemans, H. (2013). Towards a Model of Sustainable Health Destination Management Based on Health Regions. In: Botterill, D., Pennings, G., Mainil, T. (eds) Medical Tourism and Transnational Health Care. Palgrave Macmillan, London. https://doi.org/10.1057/9781137338495_15

Download citation

Publish with us

Policies and ethics

Search

Navigation