Abstract
Consumption of luxury in China is not a recent phenomenon. The emperors of China lived luxurious lifestyles that were rivalled only by the Bourbons of France, the Romanovs of Russia, the Habsburgs of Austria, and the Mughals of India. As Hays (2008) noted, ‘Imperial clothes were made with silk, gold, silver, pearls, jade, rubies, sapphires, coral, lapis lazuli, turquoise, agate, various kinds of fragrant woods, kingfisher feathers and thread made from peacock feathers.’
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© 2014 Kunal Sinha
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Sinha, K. (2014). Connecting with the Chinese Consumer. In: Atwal, G., Bryson, D. (eds) Luxury Brands in Emerging Markets. Palgrave Macmillan, London. https://doi.org/10.1057/9781137330536_13
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DOI: https://doi.org/10.1057/9781137330536_13
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