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Urban Planning, Urban Improvement and the Retail Landscape in Amsterdam, 1600–1850

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The Landscape of Consumption
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Abstract

From the end of the sixteenth century the economy of the Dutch Republic, a new player in the European state system, expanded vigorously, and within the new nation it was Amsterdam in particular that rose to prominence. Boosted by its maritime sector, the Amsterdam economy expanded and diversified, creating almost insatiable demand for space to accommodate its booming industries and the rapidly rising number of ships that entered its port as well as to house the many thousands of migrants who settled in the city and supplied it with the skills and labour needed to sustain economic growth.1 It should therefore not come as a surprise that from the end of the sixteenth century to the third quarter of the seventeenth, after which period the growth of the Amsterdam economy and population slowed down, the municipal government was faced with the need to expand the city. Based on the principles of functionality, beauty and profitability they created a city that by the end of the seventeenth century was the most planned and organised large urban space in Europe.2 Its canal district, in particular, contributed to Amsterdam’s fame as a model of urban planning and development, a role it would play for centuries. As late as the 1960s Lewis Mumford called Amsterdam ‘one of the greatest examples of the town planner’s art’, stating that ‘Nothing so thoroughly and uniformly good as Amsterdam had previously made its way into urban design, on the same scale, anywhere.’3

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Notes

  1. See C. Lesger, The Rise of the Amsterdam Market and Information Exchange; Merchants, Commercial Expansion and Change in the Spatial Economy of the Low Countries, c.1550–1630 (Aldershot: Ashgate, 2006), part one.

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  2. J. E. Abrahamse, De grote uitleg van Amsterdam: Stadsontwikkeling in de zeventiende eeuw (Bussum: Thoth, 2010), pp. 350–4.

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  3. L. Mumford, The City in History: Its Origins, Its Transformations, and Its Prospects (London: Secker and Warburg, 1961), pp. 439, 443.

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  4. J. Stobart, A. Hann and V. Morgan, Spaces of Consumption: Leisure and Shopping in the English Town, c.1680–1830 (London: Routledge, 2007), see especially tables 2.1 and 2.4.

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  5. L. Desjobert, ‘Voyage aux Pays Bas en 1778’, De Navorscher, 60 (1911), 140.

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  8. See for the social management of urban space in Amsterdam: C. Lesger and M. H. D. van Leeuwen, ‘Residential Segregation from the Sixteenth to the Nineteenth Century. Evidence from the Netherlands’, Journal of Interdisciplinary History, 42:3 (2012), 333–69

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  11. For the lack of light in the interior of houses see K. Muizelaar and D. Phillips, Picturing Men and Women in the Dutch Golden Age: Paintings and People in Historical Perspective (New Haven and London: Yale University Press, 2003), pp. 56–61.

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  13. For patterns of location of the retail trade in Amsterdam and for the distinction between daily necessities and consumer durables, see C. Lesger, ‘Patterns of Retail Location and Urban Form in Amsterdam in the Eighteenth Century’, Urban History, 38 (2011), 24–47.

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  14. There is a detailed discussion on signboards in J. van Lennep and J. ter Gouw, De uithangteekens, in verband met geschiedenis en volksleven beschouwd, part 1 (Amsterdam: Kraay, 1868), pp. 115ff.

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  18. A. Radcliffe, A Journey through Holland made in the Summer of 1794 (Leiden: Academic Press Leiden, 1998; 1st edn 1795), p. 75; and also J. E. Smith, A Sketch of a Tour on the Continent in the Years1786 and 1787, part 1 (London: printed by J. Davis, 1793; sold by B. and J. White), p. 22 for the second half of the 1780s.

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  19. See the extended showcases on the Strand in London around 1790 in N. Cox, The Complete Tradesman: A Study of Retailing, 1550–1820 (Aldershot: Ashgate, 2000), p. 69 and compare Amsterdam city archives, Image Bank 010097001186.

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  20. Een-Humorist, Physiologie van de Kalverstraat door een Humorist (Amsterdam: S. H. Spree, 1844), p. 25.

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  21. In London elevated pavements were constructed in the second half of the eighteenth century, in Paris at the end of the century; M. M. G. van Strien-Chardonneau, ‘Le voyage de Hollande’: Recits de voyageurs Français dans les Provinces-Unies 1748–1795 (Groningen: s.n., 1992), p. 162.

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  22. I. Armstrong, Victorian Glassworlds: Glass Culture and the Imagination 1830–1880 (Oxford: Oxford University Press, 2008), figures 29–32. However, shops of the size of E. Moses & Son (see Armstrong, Victorian Glassworlds, figure 28) were not to be found in Amsterdam.

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© 2014 Clé Lesger

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Lesger, C. (2014). Urban Planning, Urban Improvement and the Retail Landscape in Amsterdam, 1600–1850. In: Furnée, J.H., Lesger, C. (eds) The Landscape of Consumption. Palgrave Macmillan, London. https://doi.org/10.1057/9781137314062_6

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  • DOI: https://doi.org/10.1057/9781137314062_6

  • Publisher Name: Palgrave Macmillan, London

  • Print ISBN: 978-1-349-34719-3

  • Online ISBN: 978-1-137-31406-2

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