Abstract
Reflecting on 20 years of the FAIRTRADE Mark in the United Kingdom, Barbara Crowther, Director of Policy and Public Affairs at the Fairtrade Foundation, commented that: ‘When the first products with the FAIRTRADE Mark appeared twenty years ago, industry commentators predicted a temporary fad that wouldn’t last or become mainstream. Today Fairtrade is part of the fabric of British society and the leading ethical label in the UK and the world.’1 As the Fairtrade Foundation reaches this milestone there are significant achievements to recognise including benefits to more than 1.3 million farmers and workers, retail sales of £1.78 billion and the FAIRTRADE Mark now being recognised by 78% of the UK public. It is also an opportunity to reflect on the future direction of the movement and the challenges that remain.
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Notes
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© 2015 Matthew Anderson
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Anderson, M. (2015). Conclusion: A New Direction for Consumer Politics. In: A History of Fair Trade in Contemporary Britain. Palgrave Macmillan, London. https://doi.org/10.1057/9781137313300_7
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DOI: https://doi.org/10.1057/9781137313300_7
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