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Exploring the Role of Early Adopters in the Commercialization of Innovation

  • Chapter
Evolution of Innovation Management

Abstract

Effectively commercializing innovation is a fundamental driver of superior performance (Calantone & Di Benedetto 1988; Cooper 1979). In particular, it is crucial in high-technology markets where the ability to effectively commercialize technological innovation is likely to influence the innovation’s success and the firm’s overall competitive advantage even more directly than it does in traditional markets. In this vein, Nevens et al. (1990) found a strong linkage between a firm’s competitiveness and its ability to commercialize new products and services, and showed that, in many high-tech markets, industry leadership plainly depends on higher commercialization skills.

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Authors
  1. Federico Frattini
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  2. Gabriele Colombo
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  3. Claudio Dell’Era
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Editor information

Editors and Affiliations

  1. University of Erlangen-Nuremberg, Germany

    Alexander Brem

  2. EADA Business School, Barcelona, Spain

    Éric Viardot

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© 2013 Federico Frattini, Gabriele Colombo, and Claudio Dell’Era

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Frattini, F., Colombo, G., Dell’Era, C. (2013). Exploring the Role of Early Adopters in the Commercialization of Innovation. In: Brem, A., Viardot, É. (eds) Evolution of Innovation Management. Palgrave Macmillan, London. https://doi.org/10.1057/9781137299994_8

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